About Us
The Story Behind TWAARA.
A luxury digital couture house reimagining Indian wedding wear for a global generation.
Our Philosophy
Luxury should begin with meaning.
We combine heritage craftsmanship, storytelling, co-creation, and technology to create deeply personal heirlooms. Luxury should not begin with fashion — every creation should reflect identity, memory, heritage, and personal story.
Our Commitment
A couture house with a conscience.
Preserving Indian craftsmanship
Empowering women artisans
Sustainable production
Story-led creation
Technology-enabled accessibility
Mission
To make authentic Indian craftsmanship globally accessible through personalized, technology-enabled co-creation — while preserving heritage and empowering artisan communities.
Vision
To become the world's leading luxury destination for Indian couture — where tradition, storytelling, and innovation come together without borders.
Founder Story
Ishika Sehgal
Founded during her studies at Istituto Marangoni Milano, TWAARA was born from what Ishika witnessed growing up around her mother's couture business: clients sought something deeply personal yet struggled to find a process that reflected their stories. She saw an opportunity to bridge that gap through Indian craftsmanship, co-creation, and technology.
“I believe the future of luxury will be defined by connection — to our stories, our heritage, and to one another.”
Begin your couture journey.